Co-Branded Cards
Co-branded credit cards are financial products created through partnerships between credit card issuers and third-party companies, such as airlines, retailers, or hospitality brands. These cards are designed to offer unique benefits that reflect the values and services of both the issuer and the brand partner, creating a mutually beneficial relationship. By leveraging the brand loyalty of consumers, co-branded cards provide a tailored spending experience that encourages continued engagement with both entities.
The primary appeal of co-branded credit cards lies in their targeted rewards and incentives. Cardholders typically earn points, miles, or cashback that can be redeemed directly with the partner brand, often at a higher rate than with general-purpose credit cards. These perks may also include discounts, early access to sales or services, and status upgrades, all of which are aimed at enhancing customer retention and satisfaction.
From a business perspective, co-branded credit cards serve as a strategic tool to deepen customer relationships and expand market reach. For consumers, they offer an opportunity to maximize everyday spending by aligning their financial tools with their personal interests and habits. As a result, co-branded cards occupy a unique space in the credit card ecosystem, blending loyalty programs with flexible purchasing power.
Up to AED 35 off per Talabat Order
On first 10 orders, every month, plus free Talabat Pro membership.
Up to 8% back on MOE and City Center Spending
Including Carrefour, both in-store and online.
ALL Platinum Status
And 25% discount on spa and dining across certain ALL hotel restaurants.
Up to 8% on Al-Futaim brands Spending
Including IKEA, M&S, The Watch House and more or 4% on Al-Futaim car dealerships, car rentals and schools.
7.5% back on Emaar spending
Including Vida and Address Hotels, plus 20% discount on spas and complimentary room upgrades.
20% back on noon food
and 50% off on noon One membership fee, on a no annual fee card.
5% cashback on noon orders
Plus free delivery on Noon Express orders, with no annual fee.
"I want cashback on EVERYTHING"
Citi Bank Cashback Card offers at least 1% cashback on everything, including government spending.
Up to 6% back on MOE and City Centre Spending
And 8% on Vox Cinemas, Sky Dubai and more.
Earn points on your spending
Often, earning points can result in a higher return on your spending compared to cashback. However, unlike cash, it requires some understanding of what you're actually getting in return when you spend.
